Y’all. Y’ALL! I know You’ve heard of Roaman’s because they are one of the OGs in the plus size clothing game, but this new campaign? It is a game-changer!
If you do not know, Roaman’s is a plus size fashion brand catering from sizes 12 to 36! Girl, for those of you who rock plus size fashion 3X+, you’ve got another reason to check them out. A cool note, Roaman’s sits under the FullBeauty Brands umbrella, along with Swimsuits For All!
For the launch of their spring collection, they’ve launched #IAMRoamans, a campaign that allows for women to “share their unique personalities in confidence building ways to spread self-love within the community.”
This is the first time that Roaman’s has ever featured customers to engage with their audience… a welcomed approach. Featuring a mix of customers and influencers, this campaign has us looking twice at Roaman’s!
Roaman’s launches the #IAMRoamans campaign!
The campaign features Boss Chicks of a diverse range of sizes (16 to 28), ethnicities and body types. There are influencers – Essie Golden (@essiegolden), Madeline Jones (@plusjones) and Dani Sauter (@blondeinthedistrict). They are all different ethnicities, ages, body types and sizes but all six women are empowered to love their curves.
It is great to see Roaman’s using these ladies in their marketing as well as more plus size models on their site. In the past it has been challenging to visualize their clothing on plus size bodies… you know what we mean, plus size clothes on thin models.
Meet the women in the #IAMRoamans Campaign
Brenda wears the Sleeveless Wrap Dress With Tie Waist, available up to size 32W at Roamans.com.
Christina wears the Ruffle Keyhole Tunic with Bell Sleeves, available up to size 32W at Roamans.com.
Dani wears the Leather Moto Jacket, available up to size 34W at Roamans.com.
Essie wears the Denim Trench Coat from Roamans.com.
Maddy wears the Tie-Sleeve Kate Shirtdress, available up to size 32W at Roamans.com.
Stacy wears the Long Satin Blazer, available up to size 32W at Roamans.com.
Do you see what I’m talking about?? Roaman’s has really stepped up their game!
If you know me, then you know that it doesn’t take much to send me into a shopping frenzy. But this is real, I am seriously impressed with Roaman’s and these looks… I need that denim trench, the satin blazer, the jeans, the crinkle tunic, the silver moto, the crinkle maxi – pretty much one of everything!
The looks are live on the site and pieces are going fast so I know it’s not just me who sees you, Roaman’s. Mm-hmm, I’m talking to you, wink wink.
Shop the full collection now, at Roamans.com
Which pieces are you loving? What do you think of this new direction for Roaman’s? We can’t wait to hear your thoughts in the comments!